Yoo Reader, We have an important topic today – DMs. More specifically, how to DM in a way where you don't blend in with all the other boring, lifeless, and easily resistible bots (so that you can actually land clients through DMs). And for the purpose of this newsletter, we'll be talking about Twitter DMs (though this applies to just about every other form of outreach – cold email, Instagram DMs, etc) But before I show you how to write irresistible DMs, I want to show you what you're up...
11 months ago • 3 min read
Yooo Reader, Today I need to address something very important for your personal brand and for my own sanity. Leaving comments on Twitter. I'm sure you know by now that comments are a game-changer for growth on Twitter (and any other social media platform). They get you in front of other creators' audiences They can build a connection with the creator They overall grow your account So it's important that you know how to comment effectively. But the problem is, 99% of comments are either: Some...
11 months ago • 4 min read
Yo yo Reader, Wanna know the top-secret way to make money? This is the same method the illumanti uses to sell their ideas to Hollywood… Okay, maybe not. Or maybe it is…? Okay enough waffle. If you've been learning about copywriting for at least 10 minutes, you've probably heard "Sell the benefits, not the features!" And if you haven't heard of it before, well now you have. It's a good thing to do when you write copy. But even when you do that, your copy might not convert readers into buyers....
11 months ago • 1 min read
First of all, we are so back. I have a lot to talk about but in this newsletter, I want to talk about why size doesn't matter. You may not believe me, but I'm not lying when I say size doesn't matter. Yes, that means that even short can be a good thing. But you need a mix of it all. If you keep it only long or only short, it'll become a mouthful and boring. No one likes when it becomes a mouthful. Okay time for the big reveal of what I'm talking about… Copy. (What did you think I was talking...
12 months ago • 1 min read
I'm almost 19. Though most people think I'm at least 22. So I'm at a point in my life where if someone sees me working, especially on weekends, they love to say "Just live your life, don't worry about work, and enjoy your 20s!" Also, why is it that "enjoy your 20s" always means "drink, do drugs, and mindlessly go to parties?" Maybe I'm crazy, but that's arguably the best way to waste your life. And not only waste it, but shorten it. I guess these people think that drink and drugs have 0...
about 1 year ago • 3 min read
Low prices hurt your brand, sales, reputation, and overall make your life much harder than it needs to be. And no, I'm not exaggerating. You see, charging low prices does a few things: Attracts low quality clients Makes your offer seem less valuable Makes your work perceived as low quality I highly doubt you want that (unless your goal is to see how much time you can waste and how miserable you can make your life). Low quality clients are a nightmare to deal with too. They love asking for...
about 1 year ago • 3 min read
Yo yo Reader, Today I got my hair cut so I could like shmexy while I write this newsletter. And as I was sitting on the chair, I had a random thought… The best barbers are great at cutting hair, just like the best writers are great at "cutting" words. You see, the best writers aren't necessarily great writers. They're great editors. Let me give you a barber analogy: You already have an amazing haircut. Your barber just needs to cut away the excess hair to reveal your haircut. Now, let's...
about 1 year ago • 1 min read
"Sell the benefits, not the features!" You know, it's funny. Every copywriter has been told this before. Yet most of us weren't told how to sell the benefits. And as a result, people don't see results even when they think they've sold the benefits. "Benefits give people a reason to buy!" It's almost like the people telling us this are trying to sell us something. They tell us the what ("sell the benefits") and the why ("it gives people a reason to buy"), but never the how. So that's what...
about 1 year ago • 3 min read
The most successful copywriters write in a similar way to each other. Even though they all vary in their styles, voice, and industry they work in – they all work around the same principles. And you can learn these principles. That's what today's letter is about. Learning, and more importantly, applying this information will help you write better, charge more, and get results only the top 1% of copywriters can get. So without further ado, let's dive in. They Take Their Time Writing They don't...
about 1 year ago • 3 min read